Fonts

Always use the specified typefaces provided in this guide to maintain a cohesive look and feel on all webpages. Avoid substituting or modifying fonts to preserve our brand’s identity.

Mori

Mori is a versatile and sophisticated gothic sans serif inspired by contemporary Japanese design, best suited for editorial, graphic design and branding.

Uppercase

Lowercase

Roboto

Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves. While some grotesks distort their letterforms to force a rigid rhythm.

Uppercase

Lowercase

Inter

For situations where we need to rely on fonts available on Google Workspace well use Inter as a replacement for Mori.

Uppercase

Lowercase

Weights

We use Mori Regular for all Headlines, Subheadlines and Short Paragraphs.

We use Roboto Regular for all body and detail copy.

Scaling

Here you can find some examples of scaling type, kerning, tracking and leading.

Notice how the bigger type is, the tighter the leading becomes.