Redirects

Redirects help users access important content without interruption and signals to search engineers that the content has a new home. Redirects should be avoided when they’re unnecessary, as excessive redirect chains can slow down page load and create a confusing user experience.

When to use

• If content is outdated and you want to remove the content from the website

Requirements

• Use a redirect when a page is permanently moved to a new URL.
• Use when a URLs needs to change due to rebranding, restructuring, or for migration purposes.